Work Experience
WWEX Racing Program
Designing a brand identity and activation strategy for a multimillion-dollar, multi-series, multi-brand sponsorship
Worldwide Express 250 at Richmond Raceway
Building an annual week of on- and off-track programming to fully realize a NASCAR Craftsman Truck Series entitlement
SpeedShip & myUnishippers
Redefining the brand and crafting the narrative to launch a new shipping platform for company users and customers
Worldwide Express Sales Recruiting
Creating a full suite of print, web and video assets to achieve ambitious growth goals for a leading sales organization
WWEX Group Brand Launch
Developing a force-multiplying parent brand to sit atop the individual sales model/go-to-market brands of Worldwide Express, GlobalTranz and Unishippers
Worldwide Express Sales Collateral
Crafting and curating a library of sales enablement materials including e-guides, one-sheets, case studies, infographics and email templates
Worldwide Express & Unishippers Customer Loyalty Email Campaigns
Building a framework for and copywriting customer loyalty, upsell, cross-sell and winback campaigns, driven by real-time customer insights and company targets
Worldwide Express & Unishippers Content Marketing Program
Building a content marketing strategy to feed customer email campaigns and support organic SEO and CPC advertising efforts to drive net-new sales leads
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